Thought leadership campaigns

Campaigns are an important part of the Policy and Public Affairs Team’s work, reflecting the IFoA’s objective to be the voice of the profession.

Our campaigns’ primary goals are to:

  • raise awareness of issues with actuarial relevance, reflecting the IFoA’s duty to promote the public interest under our Royal Charter
  • recommend practical solutions, including specific changes to legislation, regulation, or policy

Our recommendations

Our recommendations reflect engagement with both members and relevant external organisations. We identify proposals that the actuarial community broadly supports, and that we think will have credibility with political stakeholders.

Analysis and evidence

Actuarial analysis and evidence are at the heart of all our campaign work. If external sources are not available, we generate the evidence in-house. IFoA-led research helps us to better integrate our policy, thought leadership, and advocacy activity.

In some cases, we carry out research collaborations with partner organisations, not only benefiting from their expertise but also strengthening relationships. Member-led research can also provide the evidence-base we need for an effective campaign.

Great Risk Transfer campaign

At the start of 2020 the IFoA launched its campaign on what we termed the ‘Great Risk Transfer’. It explores the trend to transfer risks from institutions – such as employers, the state, and financial services providers – to individuals. Read the recommendations or learn more on our Great Risk Transfer campaign page.

You can also read accompanying reports from:

The Great Risk Transfer: campaign recommendations

PDF, 290 KB
Download report

Savings Goals for Retirement campaign

This campaign highlighted that many people who rely on defined contribution savings to fund their retirement were not saving enough for the lifestyle they envisaged. Read the policy briefing or find out more on our Savings Goals for Retirement campaign page.

You can also read our research into public attitudes to the government’s ‘freedom and choice’ reforms that came into force in 2015. Freedom and Choice: Public attitudes seven years on

Saving Goals for Retirement

Download our SGR Report

Poverty Premium campaign

Our Poverty Premium campaign looks at access to insurance, and how it is often those who most need cover who are unable to obtain it. This campaign is a good example of a successful collaboration between the IFoA and an external body, in this case the charity Fair by Design. Read the report or learn more on our Poverty Premium campaign page.

The hidden risks of being poor: the poverty premium in insurance

Download the report
Related resources


The IFoA seeks to inform policy debates in the public interest.
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Thought leadership initiatives

Our thought leadership initiatives focus on working with stakeholders to develop new perspectives.
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IFoA blog

Read insights from members and colleagues on topics affecting actuaries, from banking to biodiversity.
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Contact us

Contact us

If you have any questions regarding our policy and public affairs work, please contact the IFoA Policy Team.

Email Policy Team